Air France KLM and their frequent flier program Flying Blue have partnered with Pointspay to launch Flying Blue+.
Flying Blue members can use their miles as a form of payment or pay partly with miles with select merchants in the Netherlands and France.
You can access Flying Blue here.
Flying Blue’s & Pointpay’s Announcement:
Pointspay and Flying Blue launch first-of-its-kind marketing and payment platform, Flying Blue+
New loyalty payment platform will offer Flying Blue members a new way to earn and spend Flying Blue Miles
24th July 2023: Pointspay, a leading global loyalty marketing and payment platform, is thrilled to announce a 5-year strategic partnership with Flying Blue, the loyalty programme of the Air France KLM Group.
The new platform, called Flying Blue+, will initially be launched in France and the Netherlands, allowing members to earn and spend Flying Blue Miles when shopping online simply by selecting Flying Blue+ as the payment option at checkout in the merchant’s own online storefront. Members will also be given the option of paying with a combination of miles and card payment using Pointspay’s patented points-plus-cash slider.
Flying Blue members can earn and spend miles across a range of merchants within the Flying Blue+ ecosystem. This partnership will offer members the abilities to save money, add possibilities on how they earn and spend their miles and accelerate their ability to earn rewards such as upgrades and more.
The launch of Flying Blue+ is made possible through Pointspay’s ecommerce (Magento, OpenCart & WooCommerce) & payment partners (Ayden & Buckaroo) making it easier than ever for merchants to accept & offer Flying Blue+ as a payment method at checkout.
Dominic Hofer, Founder and CEO of Loylogic Group, commented:
“We are absolutely delighted to be working with Flying Blue on the development of this world-first initiative. Our market-leading Pointspay platform, Flying Blue+ will revolutionise the loyalty experience for Flying Blue Members, making the earning and spending of miles instant, intuitive, and completely seamless.”
“Pointspay is proven to drive daily engagement and interaction with members of global loyalty programs in the travel as well as the banking verticals. We firmly believe that with our patented technology we can help evolve loyalty and payments for customers and businesses, with our sights firmly set on a global rollout.”
Ben Lipsey, Senior Vice President of Air France and KLM’s Flying Blue program, added:
“Flying Blue+ gives our members the opportunity to easily earn and spend their Miles at online merchants. The customer journey is smooth since members can do their shopping directly with the participating merchants and secure a seamless payment experience. We truly believe this will offer our members more value for their Flying Blue Miles and keep them engaged in their daily lives.”
I have seen Etihad pushing Pointspay previously.
Using frequent miles or points towards merchandise purchases makes very little sense unless you have no better use for them. Better to use them for something than let them sit in your account and potentially expire, right?
I haven’t tried enabling this to my Flying Blue account, but my best-educated guess is that a Flying Blue mile is worth perhaps one-third up to a half-cent when used towards merchandise purchases.